{"id":43150,"date":"2023-11-21T05:24:41","date_gmt":"2023-11-21T05:24:41","guid":{"rendered":"https:\/\/translatebyhumans.com\/?p=43150"},"modified":"2024-03-19T06:24:58","modified_gmt":"2024-03-19T06:24:58","slug":"how-empathy-wins-in-crafting-user-centric-experiences-98-success-in-localisation-ft-michela-from-wix","status":"publish","type":"post","link":"https:\/\/translatebyhumans.com\/tales-of-translation\/how-empathy-wins-in-crafting-user-centric-experiences-ft-michela-from-wix\/","title":{"rendered":"How Empathy Wins In Crafting User-Centric Experiences ft. Michela From Wix?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43150\" class=\"elementor elementor-43150\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bde0a56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bde0a56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-523d72d\" data-id=\"523d72d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7718949 elementor-widget elementor-widget-html\" data-id=\"7718949\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"560\" height=\"390\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-1dJBP1zgaQ?si=QeS0Giip2tw09UD_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17819d2 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"17819d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Listen on :\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa660e7 elementor-widget__width-auto spotify-btn elementor-widget elementor-widget-button\" data-id=\"fa660e7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/open.spotify.com\/episode\/3OpjdQSKvEPWUvETHxo4WZ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-spotify\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59845d6 elementor-widget elementor-widget-text-editor\" data-id=\"59845d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"guest-host-sec\"><div class=\"left-wrap\"><h5>Our Guest<\/h5><div class=\"guest-detail box-card mb-20\"><div class=\"img-block\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/11\/Michela-Guiliano.jpg\" alt=\"Michela Guiliano\" \/><\/div><div class=\"detail\"><h5>Michela Guiliano<\/h5><p>Localisation Product Manager, Wix.com<\/p><\/div><\/div><\/div><div class=\"left-wrap\"><h5>Our Host<\/h5><div class=\"host-detail box-card\"><div class=\"img-block\"><img decoding=\"async\" src=\"https:\/\/translatebyhumans.com\/wp-content\/uploads\/2023\/06\/Alpi-photo2.png\" alt=\"host image\" \/><\/div><div class=\"detail\"><h5>Alpi Mantry<\/h5><p>Chief Human, Translate By Humans<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc1be5 elementor-widget elementor-widget-text-editor\" data-id=\"8dc1be5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">Ladies and gentlemen, fasten your seatbelts for a thrilling expedition yet again. Today, our CEO and host, Alpi, has a delightful guest, <a href=\"https:\/\/www.linkedin.com\/in\/michela-giuliano-5747a5a9\/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&amp;originalSubdomain=il\" target=\"_blank\" rel=\"noopener\">Michela Giuliano<\/a>, Localisation Product Manager at <a href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noopener\">Wix.com<\/a>, heading the Italian market. Wix&#8217;s powerful technology allows everyone to get online with a personalised, professional web presence. Whether it&#8217;s your first time creating or you&#8217;re a long-time expert, you&#8217;ll find the features and solutions you need to build a professional website with total creative freedom.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">But hold onto your hats, my friends, because this is no ordinary tale. As we bid adieu to the last installment of this series for the year, we promise it&#8217;s a crescendo of knowledge and inspiration that will leave you eagerly awaiting our return in the new year with a fresh set of exciting guests and stories.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">For one last time, let&#8217;s dive into Michela&#8217;s treasure trove of strategies for handling localisation projects. What secrets does she hold? Are there predefined processes and methodologies that guide her, or is it an alchemical mix of her unique insights and experiences? Discover the special considerations she considers when venturing into the Italian market.<\/p><p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">A warm welcome to our show, Michela!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2243f7e elementor-widget elementor-widget-heading\" data-id=\"2243f7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef6fc8 elementor-list-item-link-inline elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"eef6fc8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"http:\/\/translatebyhumans.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#wix-journey\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Michela's Wix Journey<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#role-shift\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Role Shift & Choice<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#localisation-approach\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Localisation Approach & Italian Market Insights<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#localisation-challenges\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Key Localisation Challenges & QA, Style Guides<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#collaboration-strategies\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Collaboration Strategies & Developer Alignment<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#roi-metrics\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ROI Metrics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#industry-engagement\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Staying Updated & Industry Engagement<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#advice\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8.659\" height=\"7.55\" viewBox=\"0 0 8.659 7.55\"><path id=\"Path_172\" data-name=\"Path 172\" d=\"M941.947,1737.436a5.215,5.215,0,0,1-4.125,5.129,4.17,4.17,0,0,1-4.278-2.483,3.363,3.363,0,0,1-.147-.434,3.178,3.178,0,0,1-.1-.987c.11-2.23,2.4-3.647,4.476-3.6,2.452.051,4.221.274,4.178,2.379\" transform=\"translate(-933.289 -1735.056)\" fill=\"#271ac6\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Advice to Younger Self<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fae2d4 elementor-widget elementor-widget-heading\" data-id=\"6fae2d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Insights:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eec3d8b elementor-widget elementor-widget-heading\" data-id=\"eec3d8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Let's start with your introduction and the journey leading to Wix. What are your current role and responsibilities at Wix?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e71b49 elementor-widget elementor-widget-text-editor\" data-id=\"7e71b49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">Certainly! My name is Michela, originally from Italy, but I&#8217;ve called Israel home for the past seven years, all because of my Israeli boyfriend. When I first arrived in Tel Aviv, it was just me, my trusty dog, and a big suitcase. Since then, our family has expanded uniquely. We&#8217;ve adopted some street cats and another dog, and the latest addition to our clan is our 18-month-old son, Josh.<\/p><p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\">I might be relatively new to the mom role, but my other job has kept me busy for almost five years. I work at Wix, where I wear multiple hats as a product language lead for the Italian market and a localisation manager. For those unfamiliar with Wix, it&#8217;s a versatile website building platform. It offers web hosting, design services, AI capabilities, eCommerce tools, and much more. Wix empowers you to craft a tailor-made online presence, whether you&#8217;re selling products or services and looking to expand your business.<\/p><p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(30, 88, 191)&quot;,&quot;size&quot;:&quot;16.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\">Here&#8217;s a bit about my journey.<\/p><p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(30, 88, 191)&quot;,&quot;size&quot;:&quot;16.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\">My path to localisation wasn&#8217;t a straight line; it meandered through various passions. It all began with my love for music, a language of its own. Music allowed me to express myself, but the lyrics required translation for meaning. As I began writing music at age 12, it became my sanctuary. Travelling and interacting with diverse people further fuelled my curiosity. At 16, I embarked on a journey to master English in the USA. After three years in Brussels, studying Theology and Anthropology and enhancing my French, I returned to Italy, unsure of my path. Through it all, I continued to write songs and ventured into different fields. I even released my first album, &#8220;An Echoic Chamber,&#8221; performing across Italy. This unique journey eventually led me to localisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1819ace elementor-widget elementor-widget-heading\" data-id=\"1819ace\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">So, that's your name?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad2ad7 elementor-widget elementor-widget-text-editor\" data-id=\"cad2ad7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">Yes. You can hear it on Spotify.<\/p><p>In the enchanting realm of an Echoic Chamber, I stumbled upon a new passion without even realising it \u2013 writing. Nestled in Italy, I crafted captivating narratives for a jewellery company, collaborating closely with designers to weave tales for their collections. I had the delightful task of curating content for their social media, website, and business materials. What I cherished most was the artistic freedom to create in Italian and English, giving me the power to choose my language of inspiration. As I journeyed to Israel, I embraced the freelance life, realising that writing could be my boundless creative canvas beyond songwriting. Okay. Sorry that I am like giving you the whole story.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b4b6d elementor-widget elementor-widget-heading\" data-id=\"a6b4b6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">No, indeed, this is fascinating. I mean, it is one of the unique journeys I've heard about, which started from music as a language and, you know, you have come this far. So please continue. <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f40ca elementor-widget elementor-widget-text-editor\" data-id=\"d9f40ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">Life is sometimes a challenging path. I didn&#8217;t figure it all out initially, but that&#8217;s okay. I began freelancing, enjoyed it for two years, and eventually landed a role at Wix as an Italian writer. From there, I progressed to become a language lead and localisation manager. Now, I&#8217;m in Israel, and the journey continues.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b94e15 elementor-widget elementor-widget-heading\" data-id=\"2b94e15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">So, how did you shift the roles? Like, was that your choice or was it the call of the situation? <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd204ad elementor-widget elementor-widget-text-editor\" data-id=\"bd204ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012129016\" data-doc-type=\"writer\">It was like a bit of both. The role evolved because when I started, localisation management was yet to be a thing. So we understood that this was needed. We took on this role and then also the localisation lead. We grew so much that we had to have more writers, also we needed someone to oversee the content and help them grow as writers. So I also took over this role, and then we were given a choice to choose if we wanted to wear both hats or go in one direction, but I liked to grow in both of the fields and that&#8217;s why I took both of the roles. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811e0f9 elementor-widget elementor-widget-heading\" data-id=\"811e0f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Could you share your approach and strategies for handling a localisation project? Do you have predefined processes or methodologies that you follow?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04d8e elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4c04d8e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote 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.elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIn the world of Wix, crafting UX copy is an art that starts with empathy for our 200 million users across 21 languages.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e974563 elementor-widget elementor-widget-text-editor\" data-id=\"e974563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">As a language lead, I put our users at the forefront of my mind when shaping content. So, our primary goal is to talk directly to them and ensure the product speaks their language, right? To make our product feel like it was tailor-made for them. This requires research and understanding their needs, which helps me create a user-centric tone and a consistent copy strategy that speaks directly to their hearts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921d0c4 elementor-widget elementor-widget-heading\" data-id=\"921d0c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Is there anything in particular that you have to be careful about specifically for Italian markets? <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3497eac elementor-widget elementor-widget-text-editor\" data-id=\"3497eac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">Localising content for the Italian market can be challenging due to language nuances, gender considerations, and evolving awareness around gender issues. Balancing these factors while managing limited resources makes it tough to decide the best approach for content adaptation. Sometimes, practicality must influence our decisions, even when our beliefs lean in a different direction. Change is not always comprehensive, and past content may coexist with updated approaches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e8ae2 elementor-widget elementor-widget-heading\" data-id=\"98e8ae2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What are the key challenges that you face in managing product localisation for Wix, or the ones that you have met so far? <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c58897 elementor-widget elementor-widget-text-editor\" data-id=\"3c58897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">When it comes to maintaining consistency in localising a large volume of content and products, the challenge is real. Multiple teams work on various aspects like marketing, knowledge base, blogs, chatbots, and more for the same language, often leading to inconsistencies. To tackle this, we adopt a &#8220;many eyes on the copy&#8221; approach. UX writers, reviewers, and language leads collaborate closely with knowledge base experts, creating glossaries and updating style guides. These resources are shared across departments and available to everyone. Before starting, we conduct thorough terminology research, and after writing, we perform quality assurance checks. Reviewers oversee content in the collaboration tool and help with QA, ensuring a consistent and error-free journey from start to finish.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e7102 elementor-widget elementor-widget-heading\" data-id=\"90e7102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How do you ensure that the translations received from vendors or partners adhere to your glossaries, translation memories, and style guides during the QA process?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320f6cb elementor-widget elementor-widget-text-editor\" data-id=\"320f6cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">We collaborate with our QA team to fine-tune product flows and triggers in special &#8220;experiment&#8221; environments before going live. Unlike testing just the design, this method allows us to experience the user&#8217;s journey and gain deep insights into the context. This approach often leads us to adjust terminology for better clarity, even if our initial research suggested otherwise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f1bd0 elementor-widget elementor-widget-heading\" data-id=\"64f1bd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How do you ensure that your external vendors and internal translators or localisation experts are effectively collaborating on the same platform and staying aligned in their work?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056a0b9 elementor-widget elementor-widget-text-editor\" data-id=\"056a0b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">I&#8217;m the sole in-house member of my Italian UX team, with a talented group of freelancers by my side. We form a seamless collaboration united by a shared goal. Our process begins with comprehensive training, ensuring everyone is well-versed in our tools and market-specific tone of voice. We even kick-off projects with reviewers, diving deep into the features we&#8217;re working on. This approach enhances their effectiveness and internal knowledge, making me pleased with our teamwork.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f165c1 elementor-widget elementor-widget-heading\" data-id=\"6f165c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How do you ensure alignment between your developers and vendors, especially when developers may not fully grasp the importance of localisation?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e9c43 elementor-widget elementor-widget-text-editor\" data-id=\"78e9c43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\"><span data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">As a localisation manager, I&#8217;ve noticed that convincing product teams about the importance of early involvement in localisation can be challenging. Many see it as a last-minute translation task. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e0983 elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"d3e0983\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tHowever, localisation goes beyond translation; it impacts the product's professionalism, brand image, and user trust. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15db230 elementor-widget elementor-widget-text-editor\" data-id=\"15db230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">When we integrate localisation from the start, issues like spacing, date\/time formats, and content length can be addressed collaboratively with product managers, developers, and designers, preventing problems rather than fixing them later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5903dc5 elementor-widget elementor-widget-heading\" data-id=\"5903dc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How do you assess the return on investment for your localisation efforts in a specific market, and do you have particular metrics or criteria to gauge the effectiveness of your localisation investment?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754f9fc elementor-widget elementor-widget-text-editor\" data-id=\"754f9fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">Our goal is to minimise user complaints and support tickets. While we aim for perfection, some imperfections may exist, like untranslated support links. However, we strive to communicate clearly to users to prevent surprises, save time, and reduce frustration, ultimately resulting in fewer complaints about our products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e583c8 elementor-widget elementor-widget-heading\" data-id=\"1e583c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Do you also provide multilingual customer support?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98d500 elementor-widget elementor-widget-text-editor\" data-id=\"e98d500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">Yes, we do.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9072c5d elementor-widget elementor-widget-heading\" data-id=\"9072c5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How do you stay updated on the latest trends in the localisation industry while managing product localisation for various markets, especially in Italy?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4fc2b6 elementor-widget elementor-widget-text-editor\" data-id=\"d4fc2b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">Staying current in our field is essential, but it&#8217;s a challenge. As language leaders, we constantly research to keep up with industry developments. However, balancing this with other responsibilities can be pretty demanding. We strive to excel in all aspects of our work, but it&#8217;s not always easy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fab33 elementor-widget elementor-widget-heading\" data-id=\"43fab33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Do you participate in support groups or have specific interests within the industry that you enjoy exploring?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0de59 elementor-widget elementor-widget-text-editor\" data-id=\"5d0de59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\"><span data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">We&#8217;re fortunate to have the company organise valuable workshops and invite experts from other companies to share insights and solutions. These opportunities foster collaboration and help us address common challenges despite our busy schedules. It&#8217;s a fantastic benefit provided by our company.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8970cc7 elementor-widget elementor-widget-heading\" data-id=\"8970cc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What essential advice would you like to offer, particularly to your younger self or to someone in localisation?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642fc49 elementor-widget elementor-widget-text-editor\" data-id=\"642fc49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">I believe many things that I talked about during the conversation, like empathy for your target audience or advocating for localisation to be an integral part of the project cycle. Practice &#8220;localisation inception&#8221; by speaking the language of different stakeholders. Don&#8217;t fixate on job titles; think big and focus on the problems you want to solve. Embrace continuous learning, adaptability, and the uniqueness of being human.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b409b elementor-blockquote--skin-quotation ling-blockquote elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"c0b409b\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tYour capabilities can lead you anywhere; don't confine yourself to a job title. Stay open to new possibilities.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aa94a elementor-widget elementor-widget-heading\" data-id=\"98aa94a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">That was such remarkable advice. \nAs we wrap up, let's have a quick rapid-fire. Here we go!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa13cbf elementor-widget elementor-widget-heading\" data-id=\"fa13cbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What's your favourite language and why?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8abc0 elementor-widget elementor-widget-text-editor\" data-id=\"8d8abc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">English, as I first fell in love with it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55865a0 elementor-widget elementor-widget-heading\" data-id=\"55865a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Your favourite vacation spot?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e5341 elementor-widget elementor-widget-text-editor\" data-id=\"45e5341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">Anywhere with sea and sand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8104dcb elementor-widget elementor-widget-heading\" data-id=\"8104dcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Who is your localisation hero?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecf9e8 elementor-widget elementor-widget-text-editor\" data-id=\"2ecf9e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">The team of Spotify. Don&#8217;t know who is behind it all, but the team that works for Spotify for sure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-397a719 elementor-widget elementor-widget-heading\" data-id=\"397a719\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Any localisation advice that you received in your career?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e8612 elementor-widget elementor-widget-text-editor\" data-id=\"32e8612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;-0.5pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-doc-id=\"7232205000012350027\" data-doc-type=\"writer\">One thing I remember is to think about the user; think about the person who is receiving your text.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3ed0b elementor-widget elementor-widget-text-editor\" data-id=\"9a3ed0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">And there you have it, folks! Michela Giuliano&#8217;s incredible journey from the enchanting world of music to becoming a product language lead and localisation manager at Wix. Her unique path reminds us that the road to success is seldom a straight line; it&#8217;s a mesmerising journey filled with unexpected turns and opportunities.<\/p><p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">We&#8217;ve gained valuable insights into localisation, the challenges of adapting content for the Italian market, and the importance of empathy in crafting user-centric experiences. Michela&#8217;s advice to her younger self and all aspiring localisation professionals is a shining beacon of wisdom, reminding us to stay open to new possibilities and to think beyond job titles.<\/p><p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">But before we say goodbye, here&#8217;s a special offer for our listeners. If you need top-notch localisation services, look no further than <a href=\"https:\/\/translatebyhumans.com\/\">&#8220;Translate by Humans.&#8221;<\/a> For a complimentary consultation, visit our website and <a href=\"https:\/\/translatebyhumans.com\/en\/quotation-request\/\">book a call today<\/a>. Your global journey starts here!<\/p><p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Liberation Serif&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;13&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgba(0, 0, 0, 0)&quot;}\" data-margin-bottom=\"12pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.375in&quot;}]\" data-line-height=\"1.2\" data-doc-id=\"7232205000012560005\" data-doc-type=\"writer\">Thank you for joining us on this tale! <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Michela Guiliano shares her remarkable journey from music to becoming a product language lead and localisation manager at Wix. Explore the importance of empathy and the secrets to achieving 100% localisation success!<\/p>\n","protected":false},"author":1,"featured_media":43151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Craft User-Centric Experiences With Empathy?<\/title>\n<meta name=\"description\" content=\"Join Michela Guiliano from Wix on an incredible journey into the world of localisation. Discover her strategies, challenges, and the power of empathy in crafting user-centric experiences. 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